Too many disconnected tools to manage
Marketing software costs down 73.6% after one consolidation
PuffCuff centralized its channels on CoreData, the all-in-one retention marketing platform with a forward-deployed marketer that ecommerce brands use to replace a fragmented stack.
The problem
New product lines expose the seams in the stack
A fragmented stack can limp along while the catalog stays simple. The moment a brand adds a new product line, a new region, or a subscription model, the disconnected apps stop cooperating. Manual exports, duplicated setup work, and inconsistent customer experiences follow.
What we hear from brands
Reliance on multiple disconnected apps; wants to reduce effort while supporting growth of new product lines - a small-team consumer brand
Disjointed experiences from separate email and SMS platforms; disjointed app integration leading to duplicated setup work - a DTC consumer brand
The new way
One customer profile, not five exports
CoreData's real-time CDP unifies data from every channel into a single profile the moment it happens, with automated data cleansing and error monitoring built in. Instead of stitching together exports from separate tools, every part of the platform reads from the same live profile.
Outcomes brands report
27%
reduction in marketing stack costs
7,543%
ROI from consolidating five tools
11%
of total online and offline revenue attributed to email and SMS
How it works
One marketer, one plan, one smooth switch
Sign off on the roadmap
Your forward-deployed marketer maps the migration to your goals, then asks for your approval before touching anything.
Everything moves without a gap
Your old stack remains active while data, segments, and campaigns get rebuilt, so there is no downtime for your team or your customers.
Weeks, not months, to go live
Growing brands land in two to four weeks. Nine-figure, more complex accounts take three to seven weeks.
The platform
One platform, ten modules, zero data silos
Instead of stitching together separate tools, CoreData runs your CDP, journeys, recommendations, and messaging from one commerce-specific data model. Every module reads and writes to the same customer profile, and the whole system handles 2M requests per minute at under 300 milliseconds.
Your forward-deployed marketer
The difference between advice and implementation
An agency sends recommendations and an invoice. Your marketer opens the platform and builds the thing, which is why the improvements that are technically easy but always postponed actually ship.
Work delivered in the platform, not as a deck
The postponed improvements get shipped
No separate services fee
Replace your stack
Segmentation, messaging, and loyalty, finally in sync
Tools like Segment can handle segmentation, but activating that segment across email, SMS, and loyalty still requires other systems. CoreData keeps segmentation and activation in the same platform, so a segment change shows up everywhere instantly.
Let's map your migration before you decide
Every switch starts with a plan built around your stack. Book time and we will sketch yours.